Ten Steps to Bullet-Proofing your Gift Selections
It’s that time of year again. Time to pick the gifts for your bank’s 2011 gift cycles.
Picking gifts can be a fun experience, playing with the newest gadgets or reviewing the new retail trends, such as color, accessories, etc. It’s also important to understand the appeal these gifts will have to your customer base, and of course how much value you can get for the price!
While these things are important, there are many more things to consider when making bullet-proof gift selections. Deep product knowledge must be matched with industry know-how of the manufacturers’ ability to produce and deliver on your gifts.
Having been in your shoes, I thought it might be a good idea to share with you many of the tips and tricks I’ve learned over the years that can help you boost the results of your gift program while avoiding any potential problems.
After working with our Product Buying and Logistics teams, we have come up with the top 10 things you should consider when selecting gifts for your marketing programs. These topics range from product features, to logistical issues, as well as how to use current retail trends to your advantage. I will be posting these tips over the next few weeks.
At River Rock Marketing, we strive to provide you with the best possible marketing gifts at rock bottom prices. Our commitment to you doesn’t end there. We are constantly searching for new products and manufacturers, and we screen each one to ensure they can deliver on the products they sell.
Please come back to the blog, and share your ideas and experiences as well! While you’re at it, please sign up for our 2011 catalog by clicking “Sign Me Up!”