Need proven, cost-effective ways to boost your marketing results? Maybe you need to adjust your product mix to be more diversified? Incentives can be used for broad acquisition programs, or can be laser focused to motivate a particular demographic to produce a specific result.
How can incentive marketing help your financial institution?
Generate More Customers
There’s a lot of competition out there today, and your message can get crowded out. How does a consumer sift through all of these messages to determine which offer is best for them? Incentives can help your marketing efforts stand out, giving you the pole position when it comes to them selecting their financial institution.
Sell Customers More Stuff
The lifespan of a customer relationship goes dramatically up when they use more of your products. Once they’re in your sales process, incentives can motivate them to add additional products and services at the Point of Sale thereby giving you more profitability per customer for a longer period of time.
Get New Customers to Refer their Friends
Incentive Marketing is a great strategy to boost referrals. The third party validation that a referrer can give you with a new prospect can be invaluable in converting them to a customer. Referrals also create a deeper relationship with the existing referrer, which is a win/win for you!
Want to know more about how customer incentive programs can work for you? Give us a call at 817-488-3901 or contact us through our submission form. A River Rock team member will contact you to discuss how we can help you achieve your marketing goals!