Casino Marketing

River Rock Marketing is pleased to announce Cliff Rachman
as its new President of Casino Sales.

River Rock knows that attracting and retaining customers is key to the success of any casinos
promotion. That’s why it has initiated critical consumer research to discover innovative
incentives that motivate consumers, drive traffic and deliver proven results.
As River Rock Marketing moves into the realm of Incentive Marketing for Casinos, we’re proud
to have a solid, experienced leader with more than 20 years of industry knowledge in Cliff

“We’re glad to have Cliff back on the team at River Rock.” says James Gresham, CEO. “With
Cliff’s years of experience servicing the industry coupled with our consumer research and
buying power, I am confident of his ability to provide unmatched value to his clients. “
Cliff comes from an experienced background in casino incentive marketing. For the last eight
years he has worked at Porter Wallace Corporation as President of Casino Sales. Cliff is excited
to serve River Rock Marketing in his new role. As he approaches your promotions, incentives,
and unique needs, he looks forward to serving in his new position with the dedication, passion,
and commitment that makes River Rock your incentive choice.

Any questions about casino sales and incentives at River Rock should be directed to Cliff via
email ( or phone (732-228-4404).

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