Understanding your budget is a critical step to bullet-proofing your gift selections. Knowing how much you are targeting to spend per gift has many benefits. Here is a list of the top ones: Price Drives Innovation Knowing a particular price point helps us to understand how much innovation we can drive into a recommendation. While […]
When bullet-proofing your gift selections, knowing your audience can go a long way to ensuring a successful gifting program. The primary driver of a great gift is perceived value, which is driven by functionality and brand value. By knowing exactly what types of people you are targeting, you can begin to profile their behavior. This […]
It’s that time of year again. Time to pick the gifts for your bank’s 2011 gift cycles. Picking gifts can be a fun experience, playing with the newest gadgets or reviewing the new retail trends, such as color, accessories, etc. It’s also important to understand the appeal these gifts will have to your customer base, […]
